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CRM

Enterprise-wide software applications that allow
companies to manage every aspect of their relationship with a
customer. The aim of these systems is to assist in building
lasting customer relationships - to turn customer satisfaction
into customer loyalty.

Customer information acquired from sales, marketing, customer
service, and support is captured and stored in a centralised
database. The system may provide data-mining facilities
that support an opportunity management system. It may also
be integrated with other systems such as accounting and
manufacturing for a truly enterprise-wide system with
thousands of users.

Source: The Free On-line Dictionary of Computing, 1993-2005 Denis Howe

 

We suggest you take the opportunity to launch a project to set up quickly a prototype with our help and some openSource software to see how quickly you may get a return.

  • SugarCRM
  • MySQL

2005 arnoult.org